I've been ignoring the Internet for a few days, so I just saw last Friday's
Las Vegas Review Journal article about the shakeup at LSVC. I suppose that many readers have no idea what LSVC is or does and why this is important to the business of sports betting. So, how about a little background?
First off, the sports-book supervisors you see behind the counter at your favorite Nevada casinos are not the geniuses they appear to be -- many regulars have long since figured that out. But, tourists still think the bookies know everything about everything: NFL, college, or Canadian football, NBA and college basketball, hockey, baseball, tennis, golf, NASCAR, etc. The truth is that most bookies know just enough to make small talk: the same information Joe Blow gets by watching Sportcenter. That doesn't necessarily mean that they don't know how to make book; believe it or not, you don't need to know a whole lot about sports to be a successful bookie as long as you have a good opening line to start from. The opening line comes from the brains behind the sports books, the consultants, which used to only mean Las Vegas Sports Consultants (LVSC) but now is just as likely to mean Pete Korner's Sports Club.
To read a history of LVSC, its founder "Roxy" Roxborough, and the evolution of sports book management, see
this.
Today's sports wagering menu is overwhelming; it is impossible for individual books to make their own lines on all sporting events and keep on top of related information such as injuries, weather, and schedule changes. That's why they pay a consultant. For example: If Rutger's star quarterback gets suspended, the consultant will post an alert on their electronic information service and probably phone their sports-book clients to make sure they move the line or take the game off the board before the wise guys get a chance to hammer a bad number.
Besides information, they also provide advice. I came up with some fun and popular proposition wagers when I was in the business, like the over/under on Shaquille O'Neal's free throw percentage and the number of majors that Tiger Woods would win, but I would alway run my odds past the consultants first to get their opinion. (Usually Pete Korner, who was then with LVSC.) They not only keep an enormous amount of statistical information, but they also staff experts for each sport and a professional statistician to review the probabilities.
With their centralized knowledge and ties to nearly every sports book, LVSC and Sports Club have enormous statewide influence on sports book management and philosophy. The shakeup at LVSC shows that LVSC has shifted from a philosophy of conservative bookmaking to an aggressive one. The president of Cantor Gaming, which owns LVSC, fired LVSC's Chief Operation Officer over philosophical differences. From the
LVRJ:
Amaitis has innovative ideas and desires to see big changes. In his view, he and Mike Colbert, the M sports book director, are leading Cantor's efforts to carry the state into a more lucrative future.
"I think this town has been at a standstill for 15 years, and that's what we're trying to do is change it," Colbert said. "We've only been here a year.
"Some people would say, 'Wow, they do a big handle. Big deal.' But we want to write 10 times the business. We want to take $2 billion in bets and hold 2 percent. We're not an amenity to anyone's hotel. We're here to take bets and make money."
The philosophical split, and probably the reason that LVSC has lost its consulting monopoly, is between whether a sports book should be simply an amenity to the larger casino business, or whether it should take more risk in an effort to generate more revenue. I can guarantee you this: the major hotel-casinos want nothing to do with taking more risk; their market is the low-hanging fruit: easy, tourist money. But not all casinos run their own books; some lease space to independent operators like Lucky's, the Cal-Neva out-stations, or Leroy's. Those operations don't make money off slot machines, lodging, or food and entertainment, only off sports betting, so they may be more inclined to side with the new LVSC philosophy.
Cantor Gaming's takeover of LVSC has shifted their philosophy to one more akin to that of offshore books: make less per dollar wagered but make up for it in volume; and they've implemented that strategy at the
M Resort's sports book. The fact that LVSC is owned by the same company that also runs the M would make LVSC's founder more than a little uncomfortable. When "Roxy" Roxborough ran LVSC he would have considered that an inappropriate conflict of interest. At that time, employees of LVSC were not allowed to wager on sports at all. How would it look for if the person who sets the state's line wagered on the same event?
Cantor has been running a high-volume business at the M Resort, which was buoyed by a successful Super Bowl. Amaitis said his one book is responsible for "close to 15 percent" of Nevada's $2.7 billion handle for fiscal year 2010. In his opinion, the state's handle, which shows modest annual increases, should be at least 10 times larger.
For one sports book to have 15 percent of the state's handle is unbelievable. The only way a bookie can generate that kind of volume is to offer an attractive number. If every book on the planet has, say, the NY Giants -7, all you need to do to generate a lot of volume, is to make the Giants -6 or even -6.5. They would be flooded with Giants money. That means the bookie has an opinion; that's called gambling. If the M sports book truly generated 15% of the state's handle, then they must be gambling, and that would make the M a wise guy paradise. There's no way the major strip hotel-casinos will go for this. I suspect that must be one of the reasons that Pete Korner split from LVSC and why his Sports Club has gained so many clients.